50% of all mobile data is consumed by 6% of users

There is a huge discrepancy in mobile data usage among smartphone owners, as millions of people use less than 1 MB per month while others gobble it up to no end.

Nielsen released details of a report this week that studied tens of thousands of mobile phone bills to examine the amount of data used by the average smartphone owner.
The most immediate and striking statistic is that more than one-third of smartphone customers have not even signed up for a data plan. Can you imagine buying an Android phone and never even checking your e-mail on it?

Even for those who have a plan, the majority are paying for a service that they're not even really using. "About 20 million current smartphone users are hardly using data," said Nielsen SVP Roger Entner in an Information Week story.


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