AdMob CEO: Apple not enforcing ad restrictions

Omar Hamoui (right), CEO of Google's AdMob, tells new CNBC reporter Jon Fortt at MobileBeat 2010 that Apple has not yet enforced new iPhone rules that could have shut his ad network out of the iPhone.

Omar Hamoui (right), CEO of Google's AdMob, tells new CNBC reporter Jon Fortt at MobileBeat 2010 that Apple has not yet enforced new iPhone rules that could have shut his ad network out of the iPhone.

(Credit: Tom Krazit/CNET )

SAN FRANCISCO--Despite putting a scare into AdMob and its customers with its new policies on third-party ad networks, Apple has not yet enforced those policies, AdMob's CEO confirmed Tuesday.

Omar Hamoui, founder and CEO of Google's AdMob division, said it has been business as usual for AdMob's ad network customers seeking to place ads in iPhone applications ever since Apple inserted language into its iPhone Developer Agreement in June that appeared to kneecap ad networks owned by anyone competing with Apple in mobile computing, such as AdMob parent Google. "They haven't been enforcing (the new regulations) yet. We're very appreciative of that," he said at the MobileBeat 2010 conference here.

http://news.cnet.com/8301-30684_3-20010400-265.html

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