Did Twitter Miss Their Goal-den Opportunity?

As the World Cup nears the final championship game, did Twitter miss an opportunity to kick the winning goal for the messaging service?

Over the past month, the world has tuned in to watch their favorite teams compete in the World Cup (I am a fan of the German team). All of the social media services are attempting to capitalize on the event. Some services are using advertising to drive revenue and others are partnering with brands for co-branded World Cup news and information portals.

Marketing platform Twitter announced that the service has continued to grow in the number of messages (i.e. tweets) sent during World Cup games. While we don't know how many of these messages are sent through twitter.com and how many are sent through Twitter's third-party clients (e.g. Seesmic, Tweetdeck, etc.), it's clear that the service has been very popular with soccer fans.


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