Facebook's tarnished brand has bounced back

YouGov's BrandIndex rankings for June

(Credit: YouGov)

Polling firm YouGov, which said in May that Facebook had experienced a notable drop in consumer confidence right around the time of all that negative press about its changing privacy policies, now says that public attitude toward Facebook has taken a turn for the positive. In fact, the social network is YouGov's top "improving brand" for its BrandIndex numbers in the month of June among U.S. adults age 18 and over.

Facebook climbed from a YouGov rating of 2 in the weeks of June 1-15, to 17.5 in June 16-30. To put things into perspective, YouGov's ratings span from -100 (completely negative) to 100 (completely positive). Is it going to be 100 percent accurate? No. But it does fall into line with what's been pretty evident on an anecdotal level--that Facebook has weathered yet another momentary PR fiasco.


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