Local Search, Social Networking anLocal Search, Social Networking and Mobile Gaming Coming of Age on Mod Mobile Gaming Coming of Age on Mobile Devices

Compete, a Kantar Media company, today released the results of its Q1 2010 Smartphone Intelligence survey, which showed major movement in the use of local search, social networking and gaming on smartphones. Compete's quarterly Smartphone Intelligence survey provides behavioral and survey-based insights into how consumers are using iPhones, BlackBerrys, Android devices and other smartphones.

Local Search on Smartphones Now a Powerful Lead Source for Businesses

Consumers increasingly rely on their mobile phones to search for retailers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.

"With the increasing popularity of local search, retailers should ensure their sites are optimized for mobile browsers," said Danielle Nohe, director, technology and entertainment for Compete. "Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they're maximizing this opportunity."

http://www.mobiletechresource.com/article776Local_Search__Social_Networking_and_Mobile_Gaming_Coming_of_Age_on_Mobile_Devices.html
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