If you look at the right hand column on twitter.com, you’ll see LeBron James’ name at the bottom of the Trending Topics section highlighted by a big yellow “Promoted” icon. At first, I thought James himself may be paying for the promotion (which would be kind of funny in the ultimate vanity kind of way), or that perhaps his main sponsor Nike was doing it. But no, it’s actually the NBA itself which is paying Twitter to promote James’ name — as you can see when you hover over his name.
React Hooks
10 months ago
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