Massive’s In-Game Advertising On Par With Other Forms of Digital Marketing

Through its wholly owned subsidiary, Massive, Microsoft is offering customers the option to advertise their brands and products in a new territory, video games. Furthermore, the Redmond company indicates that in-game advertising is on par with alternative forms of digital marketing when it comes down to effectiveness. This is the conclusion of a test performed by Massive and comScore designed to showcase campaign results for Bing, the software giant’s search/decision engine.

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