Why Is Apple Tethering Itself to AT&T?

Thanks to advances in computer-generated technology, the images simply jump out at you from the TV screen, as all good commercials should: massive sheets of orange fabric covering up the Hollywood sign in Los Angeles and unfolding down the sides of buildings on the Las Vegas Strip, dropping from the top of the Gateway Arch in St. Louis, being unfurled by shiny happy people all along an East Coast beach.

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