On soundstage seven in Columbia Studios Hollywood crews are relearning their trade. Hundreds of cinematographers have signed up for the free three-day courses run by Sony's 3D Technology Centre that opened on the lot in January.
"It's easy to make 3D," explains Buzz Hayes, chairman of the new facility, "but it's very hard to make it good." Columbia Studios' training school reflects Hollywood's concern that a rush to ride the Avatar bandwagon will lead to an inferior product that could do the 3D format more harm than good.
Here are nine lessons in 3D movies that Hollywood has learnt.
1. It's a 3D world
Hayes says that talk of 3D being a gimmick is ridiculous: "We see our world in three dimensions and should build our entertainment into that." But he is not expecting all Hollywood releases to be 3D, pointing out that it took a long time for colour to fully replace black and white.
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