Bing Leapfrogs Google with Entertainment Features
Microsoft has leapfrogged Google by adding entertainment features to its Bing search engine. While Google is working on an online music service, Bing is already offering streaming music and more. The new Bing features include free games and TV shows. An analyst doesn't expect a "mass exodus" to Bing, but over time the changes could help.
While Google is working on an online music service
that will reportedly debut later this year, Microsoft
is getting out of the gate right now with new entertainment features. The new features include streaming music from its Bing search engine.
While Google is working on an online music service
It seems the software giant smells an opportunity to help people use search to make entertainment decisions, and Microsoft wants to show off its "significant investment" in music, gaming, movies and TV.
The company is inviting consumers trying to decide what movie to buy or see, which TV shows to watch, what music to listen to, and how to find casual video games to use Bing Entertainment. Analysts are bullish on the new project, but it's easy enough for Google to replicate.