Ex-Nvidia CUDA, PhysX Guru Joins AMD to Promote Heterogeneous Multi-Core Chips.

Manju Hegde, the former founder and chief executive of Ageia and a former manager of Nvidia Corp., has joined Advanced Micro Devices as corporate vice president of Fusion Experience Program, under which he will work with software developers to promote AMD’s heterogeneous multi-core processors known as accelerated processing units (APUs).
The main job of Mr. Hegde at AMD Fusion Experience Program (FEP) will be to ensure that software designers can release their applications that take advantage of Fusion processors (which combine x86 and graphics processing engines on a single piece of silicon) in conjunction with the appropriate chips. In particular, he will manage the developer relations teams that help independent software developers (ISVs) to implement program code optimized for heterogeneous multi-core microprocessors.

http://www.xbitlabs.com/news/cpu/display/20100527073143_Ex_Nvidia_CUDA_PhysX_Guru_Joins_AMD_to_Promote_Heterogeneous_Multi_Core_Chips.html