Discover the fascinating backstory of Rivian's foray into the world of electric bikes with a $4,500 price tag. Before launching the renowned EV brand, founder RJ Scaringe was already envisioning innovative forms of alternative transportation, including pedal-powered hybrid microcars. Delve into the early days of Rivian's journey and learn about the strategic decisions that paved the way for their success. Uncover the intriguing insights behind Scaringe's shift in focus and how it ultimately led to the company's emergence from stealth mode. Explore the risks and rewards of this bold venture as Rivian continues to push the boundaries of sustainable mobility.
