X appears to be sending fake traffic across the web
Discover the latest buzz around X's link experiment on iOS that seems to be generating fake traffic across the internet. Leading platforms like Substack and Bluesky have observed a sudden surge in questionable views post-update. Nick Eubanks, VP of owned media at Semrush, sheds light on this phenomenon, linking it to a novel approach that preloads content, potentially distorting traffic metrics. Stay informed on the nuances of this intriguing development and how it could impact the digital landscape. Stay ahead of the game with insights from industry experts and keep an eye on how this trend unfolds in the online realm.
